Amy Purcell

Amy Purcell

National Director of Sales at Juniper Communities

Amy Purcell has over 15 years experience in senior living.  She is that exceptional leader who has both sales and operations experience, although sales is her passion.  Amy Joined Juniper in January of 2021.  

She was initially hired as the Regional Director of Sales for the northeast region, but in less than one year was promoted to National Director of Sales.  In her role, Amy is responsible for overall census growth across the portfolio.  She has been successful in achieving growth through development of enhanced sales training, honing sales process, leading the adoption of a new CRM, and creating and operationalizing new performance benchmarks.  Amy has also created advanced reporting to drive revenue success.

Amy began her career in long-term care as a nursing home administrator. Before joining Juniper, she was a regional sales and marketing director for a mid-size senior housing provider covering the mid-Atlantic states for over 10 years.

She earned her undergraduate degree in healthcare administration and a master’s degree in business administration at Villanova University. In addition to her Nursing Home Administrator license, Amy also holds a personal care home administrator license and an assisted living residence administrator license in the state of PA.  She also holds the Certified Assisted Living designation through the New Jersey Department of Health.   

Amy is married to the love of her life and has three children.  Two are graduates of Villanova as well and one is still completing his degree.  She enjoys spending time with her extended family and relaxing at the Jersey shore.